New Metaphors

New Metaphors is a creative toolkit for generating ideas and reframing problems

New Metaphors

Designed by The Imaginaries Lab, a research-through-design studio focused on tools for imagining, this 150 cards toolkit enables idea generation and new ways of thinking about issues creatively.

It covers a very wide spectrum of contexts, from specific problems within an interaction design team or organisational context, to much larger questions about our collective futures and our relationships with the planet, to personal reflection.

All the material is available as a free download from the Imaginaries Lab website.

The Toolkit file contains the following components, which can be downloaded individually:

New Metaphors | Imaginaries Lab: Reimagining Together