New Metaphors
New Metaphors is a creative toolkit for generating ideas and reframing problems
Designed by The Imaginaries Lab, a research-through-design studio focused on tools for imagining, this 150 cards toolkit enables idea generation and new ways of thinking about issues creatively.
It covers a very wide spectrum of contexts, from specific problems within an interaction design team or organisational context, to much larger questions about our collective futures and our relationships with the planet, to personal reflection.
All the material is available as a free download from the Imaginaries Lab website.
The Toolkit file contains the following components, which can be downloaded individually:
- Introduction booklet v1.1 (40 MB pdf) or as an EPUB (16 MB) or read it online
- Image cards (145 MB pdf) or as JPGs (high-res and low-res) (720 MB zip)
- Concept cards (1.7 MB pdf) or as PNGs: included in 720 MB zip above
- A3 Worksheets (160 kB pdf)